Guides on Generative Engine Optimization (GEO) — how to get your brand mentioned and recommended by AI assistants like ChatGPT, Gemini, Claude, and Perplexity.
Generative Engine Optimization (GEO) is the practice of improving how often and how favorably your brand appears in AI-generated answers from ChatGPT, Gemini, Claude, and Perplexity. Here's how it works and why it matters.
To rank in ChatGPT and AI search, make your brand easy for models to describe, build consistent third-party mentions, publish answer-shaped content, and measure your visibility across every assistant. A practical step-by-step guide.
Traditional SEO competes for a ranked position on a results page; AI visibility competes for a mention inside a synthesized answer. They share foundations but differ in the unit of competition, how results are measured, and how fast they change.